COVID19 is going to change everything. We have heard this statement repeatedly since the beginning of the pandemic and now we are starting to have second thoughts about it. We are probably further from a new revolution than we are close to, but there are things that have come to stay (I apologize for the commonplace), such as online commerce. But not just any type, we are not talking about those lobbies we all have in mind, we are talking about proximity trade.
The small producers, the local shops, the countryside and urban entrepreneurs have suddenly seen their doors shut down, as well as their stalls at markets, fairs, gastronomic exhibitions and any other commercial events that were the way to sell their products. Many of them had already thought about exploring new marketing methods, but their lack of knowledge, time or resources meant that they had not yet done so. To be honest, the time has come to get down to work, take advantage of ICTs and figure out what the next step will be, which could be the big one.
Calls to action have started to flood the social media as virtual shops, producer groups, industry associations and all sorts of options to make lockdown easier (and more bearable). And the citizenry has turned out in force. We have bought yoghurts to prevent milk from spoiling, vegetables that we did not know, champagne wine and beer to have a tele-drink with family and friends, juice to accompany the homemade cakes and colourful masks. We have even acquired books and roses to celebrate Sant Jordi! And we have done it all online, from the comfort of our sofa, and all was delivered at home.
We are so used to meet our needs with a click that, at last, we have understood that there is no need to go to Asia to have everything we want, because down the street, in the surrounding villages or in the neighbouring regions there is a world to discover. There is a territorial ecosystem of professionals who strive to do a good job and who have now discovered how to showcase their creations.
At Blau Advisors we are committed to the territory and we want to support all those who want to develop or improve their digital strategy. We design tools like platforms using Magento, Prestashop or Opencart, which allow a secure and efficient online sale. We also develop last generation apps and Webapps to bring products closer to customers. And all this with the guarantee that your new online business complies with the technical, environmental and security regulations required by law.